WHO WE ARE

Travis Johnson

Global President at Ansible

Travis is Global President of IPG Mediabrands’ mobile arm, Ansible, and is focused on growing broad mobile capabilities in all major countries and offices IPG operates in globally.
Ansible develops innovative solutions for clients spanning from apps and asset optimizations through to commerce, mobile media and creative executions and broader technologies such as wearables, beacons and virtual reality.

Rebekah Ale

Global Director of Production

The director of Ansible’s global production team, Rebekah helps lead the charge in driving innovative solutions for all Ansible clients. Her career has spanned numerous mobile first engagements, including native iOS and Android applications, as well as mobile first responsive web solutions for such clients as Intel, Kia, Johnson and Johnson, and Microsoft, to name a few. For the MDEX, Rebekah developed the global study from scratch, working with every team in all 22 local markets to execute.

Robert Lamberson

Director of Analytics

Rob is an analyst, visualization maven, and thought leader who's continued to sharpen his analytics chops as a member of the IPG Mediabrands team for the past seven years. He serves as the Head of Analytics at Ansible and brings 12 years of media agency analytics expertise across all digital media channels. He has served high-profile clients, including The Home Depot, Verizon, Kia, and ExxonMobil. Rob operated as the primary analyst for the MDEX project.

Eric Sherman

Global Communication Manager

Eric Sherman is the Global Corporate Communications Manager at IPG Mediabrands. In this role, Eric helps shape media strategies and partners with executive leadership to enhance the brand reputation across the IPG Mediabrands network. For the MDEX, Eric led global communications planning and implementation, including the study’s launch on the main stage at Mobile World Congress.

About Ansible


Ansible delivers innovative marketing solutions that engage mobile users. From apps and asset optimization through to commerce, mobile media, and creative executions—such as wearables, beacons, and virtual reality, Ansible creates new experiences that help build brand value.