In determining each brand’s “mobility,” we knew we had to be as rigorous and as consistent as possible. That’s why we evaluated mobile assets from over 3,500 brands, across 22 countries, and against 60 separate criteria. We implemented both qualitative and quantitative research methods based on:
We also partnered with YouGov, an international market research agency, to figure out what matters most to consumers. We used those findings to weigh the five key categories of assessing a brand’s performance:
The result is the world’s largest study on mobile readiness. That means a deep understanding of each brand’s mobile approach. A study so extensive, it offers the strengths and weaknesses of every brand reviewed, as well as mobile standards established to help brands meet their customers’ needs.