HOW WE CALCULATED THE MDEX

In determining each brand’s “mobility,” we knew we had to be as rigorous and as consistent as possible. That’s why we evaluated mobile assets from over 3,500 brands, across 22 countries, and against 60 separate criteria. We implemented both qualitative and quantitative research methods based on:

  • Google Mobile Search Results
  • Google Page Insights and Friendliness Score
  • Web Page Test Results
  • Google’s Mobile Site and Application Design Principles
  • Content Analysis

We also partnered with YouGov, an international market research agency, to figure out what matters most to consumers. We used those findings to weigh the five key categories of assessing a brand’s performance:

  • Discoverability
  • Mobile Optimization
  • Navigation and Content
  • Utility and Usability
  • Driving Desired Actions

The result is the world’s largest study on mobile readiness. That means a deep understanding of each brand’s mobile approach. A study so extensive, it offers the strengths and weaknesses of every brand reviewed, as well as mobile standards established to help brands meet their customers’ needs.